BeOS despite generally long forgotten (if you were aware of it in the first place) had an interesting past. A Frenchman named Jean-Louis Gassée had for most of the 1980s held senior positions with Apple, where at one point had become head of product development for the Macintosh once Steve Jobs left. He was a staunch supporter of Apple, who believed the company should continue its focus at the premium end of the personal computer market, and that people were prepared to pay up for the Macintosh experience. That was fine to a point, though with more affordable IBM PC clones and Windows 3.0 approaching, this was increasingly becoming unsustainable. By the end of the decade, corporate politics and disagreements with the then CEO John Sculley led to Jean-Louis’ exit in 1990.